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Search Engine Optimization (SEO)


Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.

SEO analysis


Search engine optimisation analysis is a thorough healthcheck for your website. Free SEO analysis will give you the starting point for investigating deeper into just how effective your website is and how popular it is with those all-important search engines. Search engine optimisation analysis is exactly what it says it is - a complete analysis of all the components that go up to make your website as noticeable as possible to the search engine spiders that index every page on the Internet. Effective search engine optimization analysis will mean that your website has a much higher chance of being listed higher up the PageRank than just leaving things to chance. Nearly all search engine optimisation analysis consultants carry out free SEO analysis as an initial starting point.

A professional search engine optimization analysis consultant will start by giving your website a thorough initial check. This is usually a free SEO analysis, and lays the foundations for more in-depth search engine optimisation analysis as your relationship with your SEO consultant progresses. The initial free SEO analysis is vital because every website is different and will require its own unique degree of search engine optimisation. Analysis of this initial data gives the SEO consultant a baseline to develop more complex solutions.

Search engine optimization analysis


A good search engine optimization analysis should include several key points at the initial stage. Search engine optimization analysis should begin with statistical data, giving you a breakdown of not just information you may be already aware of, but other hidden data such as how many people are using your specific keywords to search the web each day or what your competitors are doing. The initial free SEO analysis may or may not include this data. As there may be a huge volume of information, try talking to your SEO consultant before you initiate the search engine optimisation analysis, and see if they can include a general overview of the data in the initial free SEO analysis.

Part of the initial free SEO analysis may include a consultation with your consultant to explain the terminology used in search engine optimisation. Analysis is impossible if you don't understand the terminology, so ask your consultant to sit down with you and go through any terminology that you may not understand.

Specific keyword searches are commonly included in the initial free SEO analysis, listing the most commonly used keywords within your particular sphere of interest. Further search engine optimisation analysis will delve deeper into this important aspect of your website's development, making recommendations of keywords or key phrases that you could be incorporating into your site to increase the amount of interest it generates amongst the search engine spiders and, more importantly, visitors. Good quality search engine optimization analysis will take into account current trends, Geo-centric criteria such as differences in spelling and cultural trends, and over-used keywords and phrases. Although the initial free SEO analysis will give you some idea as to the basic state of your website's keyword health, a deeper search engine optimization analysis will look at this in much greater depth.

Your initial free SEO analysis will give you a rough idea of the number of backlinks your site is attracting, but a more in-depth search engine optimisation analysis will be able to show you how to use this particular SEO tool to your advantage. This would also include the use of social bookmarking and other cutting edge techniques.

It's not just all about numbers. A good free SEO analysis will give you other evidence and data that will back up the numbers. A more in-depth search engine optimization analysis will then go further into this, giving you a better understanding of both your current and target audiences and how they respond to specific stimulation on the Internet. This can include the use of video and audio media, content copy and other key factors.

The primary free SEO analysis will take into account your current PageRank and possibly even suggest basic ways of improving your ranking on the major search engines. The more comprehensive search engine optimisation analysis will look far more closely at this, as it is one of the key components of SEO.

At Van Gelder Design we specialise in search engine optimization analysis. We have built our reputation as a reputable company, expert in all aspects of search engine optimisation analysis, delivering high quality results across all marketplaces.

Contact Us for a free SEO analysis and to find out how our team of experts can enhance the impact of your website in your marketplace.

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